{"id":2154,"date":"2026-09-08T10:08:40","date_gmt":"2026-09-08T10:08:40","guid":{"rendered":"https:\/\/eqasure.com\/?page_id=2154"},"modified":"2026-09-08T10:30:44","modified_gmt":"2026-09-08T10:30:44","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/eqasure.com\/index.php\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2154\" class=\"elementor elementor-2154\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac5be0 e-flex e-con-boxed e-con e-parent\" data-id=\"6ac5be0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc31b17 elementor-widget elementor-widget-heading\" data-id=\"cc31b17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective Date: September 1, 2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f220abb elementor-widget elementor-widget-heading\" data-id=\"f220abb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PRIVACY &amp; DATA PROTECTION POLICY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7a4e3e e-con-full e-flex e-con e-child\" data-id=\"a7a4e3e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de9c5d9 elementor-widget elementor-widget-heading\" data-id=\"de9c5d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. INTRODUCTION & SCOPE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-098e7ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"098e7ad\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e80b5 elementor-widget elementor-widget-text-editor\" data-id=\"51e80b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>EQAsure (&#8220;we,&#8221; &#8220;us,&#8221; or &#8220;our&#8221;) operates as an independent external quality assurance provider for in-vitro diagnostic<br \/>laboratories, accessible via https:\/\/eqasure.com\/. We are committed to safeguarding the privacy of our website<br \/>visitors, participating medical laboratories, authorized lab representatives, and healthcare professionals.<br \/>This Privacy Policy details our practices concerning the collection, usage, processing, storage, disclosure, and protection<br \/>of personal data and operational proficiency testing (PT) data. This document complies with the Digital Personal Data<br \/>Protection (DPDP) Act, 2023 of India, ISO 17043:2023 guidelines for proficiency testing, and ISO 13528 statistical<br \/>requirements.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1700198 e-con-full e-flex e-con e-child\" data-id=\"1700198\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd48e4d elementor-widget elementor-widget-heading\" data-id=\"dd48e4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. CATEGORIES OF INFORMATION WE COLLECT<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-852fa2f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"852fa2f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353dbcd elementor-widget elementor-widget-text-editor\" data-id=\"353dbcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We collect and process the following categories of data necessary to provide our EQA services:<\/p><ul><li><strong>Personal &amp; Contact Information:<\/strong> Full name, professional designation, official email address, primary phone number,<br \/>and physical postal\/shipping address of laboratory personnel and primary contact persons.<\/li><li><strong>Laboratory Registration Data<\/strong>: Laboratory name, facility address, regulatory licensing details, NABL accreditation<br \/>status, and billing details.<\/li><li><strong>Account Credentials<\/strong>: Usernames, encrypted passwords, and unique Participant Identification Numbers (PIN)<br \/>assigned upon web portal registration.<\/li><li><strong>Proficiency Testing &amp; Performance Data<\/strong>: Analyte test results, methodology details, reagent\/equipment<br \/>specifications, peer group comparison data, and historical cycle evaluations submitted via our intuitive web portal.<\/li><li><strong>Technical &amp; Usage Data<\/strong>: Internet Protocol (IP) addresses, browser type\/version, device details, login timestamps,<br \/>and system activity logs gathered automatically during portal access.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-666cdee e-con-full e-flex e-con e-child\" data-id=\"666cdee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1a587 elementor-widget elementor-widget-heading\" data-id=\"6e1a587\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. LEGAL BASIS & PURPOSE OF DATA PROCESSING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-782b0c1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"782b0c1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd4465 elementor-widget elementor-widget-text-editor\" data-id=\"bdd4465\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We process data strictly for lawful, legitimate, and service-oriented purposes, including:<\/p><ul><li><strong>Service Execution<\/strong>: Enrolling participating laboratories, dispatching high-quality control samples, processing survey<br \/>entries, and issuing online evaluation reports.<\/li><li><strong>Statistical Analysis<\/strong>: Conducting scientific statistical calculations and peer group evaluation pursuant to ISO 13528<br \/>standards.<\/li><li><strong>Certification &amp; Compliance<\/strong>: Issuing end-of-cycle Certificates of Participation and maintaining audit-ready records<br \/>required by national accreditation bodies (e.g., NABL).<\/li><li><strong>Administrative Communications<\/strong>: Dispatching program calendars, survey submission deadline reminders, invoice<br \/>receipts, and technical support notices.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc2f73a e-con-full e-flex e-con e-child\" data-id=\"cc2f73a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee42f8 elementor-widget elementor-widget-heading\" data-id=\"3ee42f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. CONFIDENTIALITY OF EQA RESULTS & ANONYMIZATION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1640209 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1640209\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e6534 elementor-widget elementor-widget-text-editor\" data-id=\"e0e6534\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Strict Data Confidentiality Mandate:<\/strong> EQAsure maintains absolute confidentiality regarding individual laboratory<br \/>performance data. All peer group comparison summary reports and published statistical analyses utilize <strong>anonymized<\/strong><br \/><strong>unique participant codes<\/strong>. No participant&#8217;s individual test scores are disclosed to third parties or other participating<br \/>laboratories without explicit written consent.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d4db4 elementor-widget elementor-widget-text-editor\" data-id=\"99d4db4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Exceptions<\/strong>: Confidential participant data will only be disclosed to external parties when required by law, court order, or<br \/>formal mandate from regulatory\/accreditation authorities (such as NABL) under standard assessment obligations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28a6c15 e-con-full e-flex e-con e-child\" data-id=\"28a6c15\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2a0cd elementor-widget elementor-widget-heading\" data-id=\"bf2a0cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. INFORMATION SHARING & THIRD PARTIES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9ff70 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b9ff70\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e9bc7 elementor-widget elementor-widget-text-editor\" data-id=\"34e9bc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>EQAsure does not sell, rent, or trade personal data or participant lists to any third parties for commercial marketing.<br \/>Information is shared strictly on a need-to-know basis with:<\/p><ul><li><strong>Logistics Partners<\/strong>: Verified courier and shipping providers necessary to physical delivery of biological\/chemical<br \/>control sample kits to lab locations.<\/li><li><strong>IT Infrastructure Providers<\/strong>: Secure web hosting servers, database managers, and encrypted transaction partners<br \/>maintaining web portal uptime.<\/li><li><strong>Accreditation Assessors<\/strong>: Authorized ISO\/IEC 17043 peer auditors reviewing quality system compliance during<br \/>routine audits.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb066fa e-con-full e-flex e-con e-child\" data-id=\"cb066fa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab4750 elementor-widget elementor-widget-heading\" data-id=\"5ab4750\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. DATA SECURITY & INTEGRITY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66b825f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"66b825f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9729200 elementor-widget elementor-widget-text-editor\" data-id=\"9729200\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We implement robust technical and organizational security measures\u2014including TLS\/SSL protocol encryption for data in<br \/>transit, secure database firewalls, restricted access controls, and regular system monitoring. Participants are solely<br \/>responsible for maintaining the strict confidentiality of their web portal login credentials and participant numbers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92275dd e-con-full e-flex e-con e-child\" data-id=\"92275dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab241e8 elementor-widget elementor-widget-heading\" data-id=\"ab241e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. DATA RETENTION & ARCHIVAL<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4500d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0f4500d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e857e elementor-widget elementor-widget-text-editor\" data-id=\"22e857e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Personal details and test submission records are retained for the duration of the active subscription cycle and for a<br \/>mandatory retention period required by clinical accreditation standards (typically 3 to 5 years). Following expiry of legal<br \/>and operational requirements, data is securely anonymized or permanently deleted.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c505e8a e-con-full e-flex e-con e-child\" data-id=\"c505e8a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af12b74 elementor-widget elementor-widget-heading\" data-id=\"af12b74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. RIGHTS OF DATA PRINCIPALS (UNDER DPDP ACT)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db9534 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3db9534\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8b62c elementor-widget elementor-widget-text-editor\" data-id=\"ec8b62c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Participating representatives possess specific rights regarding their personal data<\/p><ul><li><strong>Right to Access &amp; Correction<\/strong>: Review and request updates to inaccurate or outdated contact profiles.<\/li><li><strong>Right to Grievance Redressal<\/strong>: Submit queries or formal concerns to our designated Privacy &amp; Grievance Officer.<\/li><li><strong>Right to Withdraw Consent<\/strong>: Request account deactivation (subject to active contract fulfillment and mandatory audit retention rules).<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a64a73 e-con-full e-flex e-con e-child\" data-id=\"7a64a73\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad77e92 elementor-widget elementor-widget-heading\" data-id=\"ad77e92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. CONTACT & GRIEVANCE REDRESSAL<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-570e145 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"570e145\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36eef47 elementor-widget elementor-widget-text-editor\" data-id=\"36eef47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For privacy queries, data requests, or formal grievances, please reach out to our team:<\/p><p><strong>Entity Name<\/strong>:\u00a0 EQAsure\u00a0<\/p><p><strong>Postal Address:<\/strong> 104, Dharmabhakti Complex, Khushalwadi, Jamalpore, Navsari \u2013 396 445, Gujarat, India<\/p><p><strong>Contact Phone:<\/strong> +91 635 802 1480<\/p><p><strong>Official Email: <\/strong>eqasure@gmail.com<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Effective Date: September 1, 2026 PRIVACY &amp; DATA PROTECTION POLICY 1. INTRODUCTION &#038; SCOPE EQAsure (&#8220;we,&#8221; &#8220;us,&#8221; or &#8220;our&#8221;) operates as an independent external quality assurance provider for in-vitro diagnosticlaboratories, accessible via https:\/\/eqasure.com\/. We are committed to safeguarding the privacy of our websitevisitors, participating medical laboratories, authorized lab representatives, and healthcare professionals.This Privacy Policy details [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2154","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eqasure.com\/index.php\/wp-json\/wp\/v2\/pages\/2154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eqasure.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eqasure.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eqasure.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eqasure.com\/index.php\/wp-json\/wp\/v2\/comments?post=2154"}],"version-history":[{"count":4,"href":"https:\/\/eqasure.com\/index.php\/wp-json\/wp\/v2\/pages\/2154\/revisions"}],"predecessor-version":[{"id":2159,"href":"https:\/\/eqasure.com\/index.php\/wp-json\/wp\/v2\/pages\/2154\/revisions\/2159"}],"wp:attachment":[{"href":"https:\/\/eqasure.com\/index.php\/wp-json\/wp\/v2\/media?parent=2154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}